Paola Bianchi

Paola Bianchi, MBA, is an accomplished professional with extensive experience in digital strategy and marketing management. Currently serving as the Director of Digital Strategy & Retail at NAPA AUTO PARTS since May 2018, Paola leads a specialized team in developing omni-channel strategies for the NAPA brand across Canada, focusing on digital transformation and enhancing customer experience. In addition, Paola is a Director of Integrated Marketing Strategy at the Women in Retail Leadership Circle and a member of an exclusive community dedicated to advancing leadership for women in the retail sector. Previous roles include Market Planning Manager at Yokohama Tire (Canada) Inc., where market strategy and category management were key responsibilities, and Product Marketing Manager at PolyExpert, overseeing product management and marketing strategy. Paola's background also includes marketing roles at Ampacet Corporation and L'Oval SA. Educational credentials feature an MBA from HEC Montréal and a BBA from the University of Buenos Aires.