Joanne Black

Joanne Black is America’s leading authority on referral selling. She’s a contrarian thinker who believes no salesperson should ever have to cold call, send cold emails, or send sales pitches to strangers on social media. Referrals are the #1 way to generate qualified sales leads, score meetings with decision-makers, eliminate competitors, and convert prospects to clients more than 50 percent of the time. Yet no organization has a systematic referral program with strategy, skills, metrics, and accountability for results.