Juuso Siikaniva

Juuso Siikaniva is an experienced professional in the fields of programmatic media buying and data-driven marketing. Currently serving as Group Director of Programmatic & Data at Omnicom Media Group since May 2016, Juuso leads initiatives across ToinenPHD and OMD Finland, focusing on growth and effectiveness in media buying and audience data services. Juuso also holds advisory roles at Mutsimedia and is the Founder and Board Member of Wonderus Oy, a digital marketing and media sales company. Prior experience includes Development Director at Ainoa Resolution, where Juuso oversaw product and business development in data-driven marketing, and Digital Manager at Omnicom Media Group, responsible for various aspects of digital marketing. Early career roles included Marketing Manager at Management Events and positions in communications and customer service. Juuso holds a Master’s degree in Economics and Business Administration with a focus on Marketing from the University of Tampere.