Dr Kit Potter

Dr Kit Potter has a diverse work experience in the field of customer experience and insight. Dr Kit began their career as a researcher at MAPP Research Centre in 2004. Dr Kit then worked as a Business Intelligence Manager at Experian from 2008 to 2010. After that, they held the position of Director of Global Client Insight at Experian, where they led global client intelligence programs and worked on improving client relationships across regions.

In 2012, Dr Potter joined Santander as the Head of Customer Experience Measurement & Insight, where they were responsible for creating a holistic view of customer experience and driving customer-focused changes. Dr Kit then moved to Capgemini in 2014, where they worked as a Global Customer Value Analytics, specializing in generating customer insights and optimizing internal competence centers.

In 2015, Dr Potter joined IHS Markit as a Senior Director of Customer Experience Strategy & Insight. In this role, they led a global strategy and insight function, identifying key customer pain-points, and implementing customer-led improvements. Dr Kit also worked on redesigning the customer service organization to meet future service demands.

From 2016 to 2019, Dr Potter worked at Dixons Carphone as a leader of the Customer Experience Measurement & Insight team. Here, they focused on measuring and improving the customer experience across all touchpoints and driving customer-led improvements throughout the business.

In 2019, they joined S&P Global Platts as the Global Director of Customer Experience, where they continued to drive improvements in customer experience. Currently, Dr Kit Potter is with Wood Mackenzie, where they have held various positions including Vice President of Performance & Insights and Vice President and Head of the Customer Organization. Dr Kit is currently the Senior Vice President and Head of Customer Organization at Wood Mackenzie.

Dr Kit Potter completed their education as follows:

- From 2000 to 2002, they obtained a Bachelor's Degree in International Studies from Aarhus School of Business.

- From 2002 to 2004, they pursued a Master's Degree in Economics and Business Administration from Aarhus School of Business.

- Finally, from 2004 to 2009, they earned a Doctor of Philosophy (Ph.D.) in Marketing & Statistics from Aarhus University.