Rebecca Whitham

In 2020, Rebecca joined the Executive Leadership Team as Vice President of Engagement at Woodland Park Zoo, where she has led content strategy since 2008. With 15 years of experience in the nonprofit zoo and museum world and a Master’s degree in Museology from the University of Washington, Rebecca oversees the communications, marketing, content, creative, public affairs and membership divisions of the zoo. She leads teams to use the power of storytelling to drive significant impact for the zoo’s conservation mission, and their collaborations have earned top awards from the Public Relations Society of America Puget Sound and the national Association of Zoos & Aquariums. Rebecca’s passion is to activate the zoo’s audiences—including 1.4 million annual zoo visitors and tens of millions of people reached through the zoo’s digital channels—to join the movement for wildlife conservation, and to build capacity in other zoos and aquaria to do the same with their collective annual visitation of 195 million. She previously worked at the Burke Museum of Natural History & Culture and volunteered at Central Park Zoo, and is a current member of the Association of Zoos and Aquariums and the AIGA Professional Association of Design.