WoodWing
Shilpa Mahajan is a highly experienced marketing professional currently serving as the Demand Generation Manager at WoodWing since December 2021. With a strong background as a Performance Marketing Consultant for startups and small businesses since September 2018, Shilpa has guided various companies, including 'Straw by Straw' and 'Media Circle,' in enhancing their brand presence and implementing effective marketing strategies. As the CEO and Founder of HobbYt and a former Entrepreneur in Residence at Antler, Shilpa has demonstrated exceptional leadership in driving business growth. Previous roles at Navi and Jio involved formulating digital marketing strategies, executing successful campaigns, and achieving significant customer acquisition milestones, contributing to Jio's recognition as the fastest-growing digital services company globally. Shilpa holds an MBA from the Indian Institute of Management, Lucknow, and a B.Tech in Computer Science from Punjab Engineering College.
WoodWing
As a global leader in multichannel communication and publishing, as well as digital asset management software, WoodWing provides the solutions that companies need to fully realize the potential of their content — on premise and in the Cloud. Thousands of publishers, brands, and creative and production agencies stay competitive, leverage new opportunities and grow their business by developing and monetizing their content in print, online and mobile, using WoodWing’s solutions. WoodWing Software was founded in 2000 and has offices in Europe, the Americas and Asia Pacific, and works closely with over 60 experienced partners in more than 100 countries. WoodWing’s customers include: Brands: American Airlines, Oldcastle, Delta Faucet, PricewaterhouseCoopers, Bogner, Geberit, HanseMerkur, Henkel, Lonza, Munich RE, Sky, Schaeffler Technologies, Swiss Re, Warner Music, Yamaha. Agencies: Charterhouse Production (Konica Minolta), Grey, Hill and Knowlton, KSM, Kirchhoff Consult, MPM, Stämpfli Publikationen. Retailers: Detailresult, El Corte Inglés, The Home Depot, Migros, Coop. Book publishers: Houghton Mifflin Harcourt, Urban Ministries, Bonnier Books, Carlsen, Cornelsen, Elsevier, Ullstein, Harper Collins, Mitsumura Tosho, Benesse. Publishing companies: Buzzfeed, Crain Communications, Forbes Media, Hearst Magazines, Meredith, Axel Springer, Gruner+Jahr, Ringier, Tamedia, Aller Media, The Economist, Bauer Media Australia, Yaffa Media, Jakarta Globe, Pacific Magazines.