Nicole Strandberg

Sr. Manager of Ecommerce & Merchandising at wool&

Nicole Strandberg has extensive experience in ecommerce and merchandising. Nicole is currently working at wool& as the Sr. Manager of Ecommerce & Merchandising. Nicole started in February 2023 and their role is ongoing. Prior to this, Nicole also held the position of Ecommerce Merchandising Manager at wool& from February 2021 to February 2023.

Before joining wool&, Nicole worked at Hanna Andersson as a Merchandise Manager for Boys & Kids Unisex Apparel from April 2019 to March 2020. In this role, they played a key role in driving topline growth through data-driven product strategies, consumer and market insights, pricing and promotion efficiency, and e-commerce optimization. Nicole also led a cross-functional team in product development and executed multiple project initiatives. Additionally, Nicole worked as an Associate Merchant for Girls Apparel and as a Merchandising Assistant for Girls Apparel & Kids Accessories at Hanna Andersson.

Prior to Hanna Andersson, Nicole worked at Target as a Sr Product Development Coordinator for Newborn Apparel & Nursery from October 2010 to August 2015. Nicole also worked at Gap Inc. as a Visual Merchandise Expert from August 2008 to October 2010.

Nicole started their career at ShopHQ as a Buying/Merchandising Intern in January 2010. Nicole also worked as a Sales Supervisor at Patina Stores from September 2005 to October 2008.

Nicole Strandberg attended the University of Minnesota from 2007 to 2010, where they earned a Bachelor of Science (BS) degree in Retail Merchandising. Nicole also pursued a minor in Management during their time at the university. In 2008, Nicole attended Kent State University NYC Fashion Studio for a brief period and studied Trend and Color Forecasting.

In addition to their degrees, Nicole has obtained a certification in Project Management Simplified from LinkedIn in August of 2020.

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Portland, United States

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wool&

our aim is to design the most practical, most wearable dress in your wardrobe. wool is the foundation of our brand; it equips us to do the things we love.


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