Barbara Rossi currently serves as the Global Head of CRM and Retail Experience at Woolrich, a role held since June 2022. Prior to this, Barbara was the Global CRM Manager at Officine Panerai from March 2020 to May 2022, and served as Senior WW CRM Coordinator at Ermenegildo Zegna Group from November 2012 to February 2020, where responsibilities included implementing customer journey strategies and managing CRM teams. Barbara's earlier experience includes roles as a CRM Specialist and Junior CRM Specialist at Ermenegildo Zegna Group and as a Showroom Coordinator and Sales Assistant at Rossimoda Spa. Educational credentials include a Master of Science in Economics and Management of Arts, Culture, Entertainment and Media Organizations from Università Bocconi and a Bachelor of Business Administration from Emory University - Goizueta Business School.
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