CW

Cassie Wheeler

General Manager- Customer Planning And Performance

Cassie Wheeler is a seasoned marketing professional with extensive experience in brand management and communications. Currently serving as the General Manager - Brand at Woolworths Group since July 2022, Cassie previously held significant roles at Woolworths Supermarkets, including Head of Brand Communications and Senior Marketing Communications Manager. Cassie's career in marketing began at Dick Smith Electronics, where leadership roles included General Manager Marketing. With a Bachelor's degree in Marketing and Communications from the University of Wollongong, Cassie has effectively managed marketing communications across Australia and New Zealand throughout her career.

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