Claire MacLeod

Claire Macleod is an experienced professional in customer insights and research, currently serving as the Head of Customer Insights & Research at Woolworths Group since February 2020. In previous roles, Claire held significant positions, including National Research Manager - Customer Insights at Stockland, where responsibilities included managing a team and implementing customer insights to inform strategic decisions. Key achievements encompassed introducing a framework for research ROI and establishing an internal research community. Claire also contributed to enhancing customer-centric strategies through innovative data methodologies as the National Customer Insights Manager at Stockland. Earlier career experiences include leading research initiatives across consumer healthcare and finance sectors at Jigsaw, insights planning for The Coca-Cola Company, and qualitative research management at Hauck Research International. Claire holds a Mini MBA in Marketing and a degree in Marketing & Modern Languages from Lancaster University.