Melanie Baker

Melanie Baker is an accomplished executive with extensive experience in brand management and marketing within the Woolworths Group. Currently serving as General Manager since September 2023, Melanie previously held the position of Head of Brand and Customer for Woolworths Metro from January 2019 to October 2023. Prior roles included Head of Marketing for Fuel & Metro, Brand Portfolio Manager for Core Brand, and Senior Brand Manager for Own Brand, showcasing a strong track record in driving brand strategy and customer engagement across various segments of the organization.