Veronica Cowing

Veronica Cowing is an accomplished digital marketing professional with extensive experience in digital analytics, optimization, and marketing strategy. Currently serving as Chapter Lead for Digital Behaviour & Optimisation at Woolworths Group since September 2023, Veronica previously held the role of Digital Analytics & Optimisation Manager at the same company. Prior experience includes positions such as Senior Optimisation Specialist at Air New Zealand, where key contributions included implementing a CRO strategy that generated $35 million in incremental revenue, and Onsite Optimization Manager at Ancestry, focusing on optimizing user experiences across multiple countries. Veronica began her career at Stay Today as Digital Marketing Manager, and has been recognized for creating scalable digital businesses, attracting investment, and achieving significant app downloads. Education includes a Bachelor of Business in Marketing from Auckland University of Technology and an international exchange program in Marketing/Finance from Ecole Supérieure des Sciences Commerciales Budapest.