Carmen Smith

Carmen Smith is an experienced marketing professional with a strong background in instore customer experience, product ownership, and campaign management across various industries. Currently serving as Product Owner/Marketing Manager for Instore Customer Experience at Woolworths New Zealand, Carmen previously held roles at Lion, Colliers, The Estée Lauder Companies Inc., Foodstuffs North Island Limited, SCG, and Boost Promotions Limited, where skills in shopper activation, marketing strategies, and retail marketing execution were honed. Academic credentials include a Master of Management in Marketing from Massey University and a Bachelor of Arts in Mass Communications from the University of Mindanao. Additional qualifications in garment construction and pattern making were achieved at NZ Fashion Tech.