Lara Squires

Lara Squires is a seasoned marketing professional with extensive experience in digital marketing, brand management, and e-commerce leadership. Currently serving as Brand Lead for FreshChoice at Woolworths New Zealand since May 2013, Lara oversees cross-functional teams to enhance e-commerce performance and drive innovation. Previous roles include Digital Media Capability & Direct Communications Manager, Head of Digital Marketing, and Acting Head of Marketing at Countdown Supermarkets, where Lara led successful digital marketing initiatives and comprehensive campaigns recognized with industry awards. Prior experience includes key marketing positions at Green Cross Health, NeilPryde, TVNZ, and earlier in online partnerships and marketing support roles. Lara holds a Bachelor of Commerce and a Diploma in Communications from the University of Auckland and is currently enrolled in a Play Leadership Coaching Course.