Amanda Serfontein

Amanda Serfontein possesses extensive experience in the food retail industry, currently serving as Head of Merchandising for Foods Business Development at Woolworths since June 1996. Previous roles at Woolworths include Head of Merchandising for Fresh Food, Head of Selling for Perishable Foods, and various managerial positions within the Foods division. Amanda's career began at Lomati Foods as a Food Technologist from January 1993 to December 1994. Amanda holds a postgraduate degree in Business, Management, Marketing, and Related Support Services from the Graduate School of Business at the University of Cape Town and a National Diploma in Food Technology from Cape Peninsula University of Technology.