Jieun Choi

Jieun Choi is an experienced business leader currently serving as Chief of Staff at Woowa Bros. since May 2025. Prior to this role, Jieun acted as Chief Executive Officer at Toss Place from June 2022 to February 2025, where efforts focused on establishing Korea's fastest-growing offline payment service. Previous positions include Business Strategy Lead at Viva Republica (Toss), where Jieun helped incubate Toss Place, and Corporate Development Manager, overseeing strategy, M&A, and corporate finance activities. Jieun's background also includes a tenure as Senior Vice President at AlixPartners, specializing in enterprise improvement and restructuring across Korea, Japan, and the U.S., along with experience as Senior Associate at LB Investment in private equity and investor relations. Jieun holds a Bachelor of Science in Business Administration from Georgetown University, with a focus on International Business and Accounting.