Workbooks CRM
Morten Larsen is an experienced professional in demand generation and marketing, currently serving as the Head of Demand Generation at Workbooks CRM since January 2025. Previously, Morten held similar leadership roles at Rezatec and CollectiveCrunch, where contributions included pioneering go-to-market strategies and leveraging geospatial analytics and AI technologies to improve industry practices. Morten's early career encompassed various positions in digital marketing and consulting, with significant achievements in driving sales growth and enhancing data-driven decision-making. Academic credentials include an MBA from Alliance Manchester Business School and dual Bachelor's degrees in Business Administration from BI Norwegian Business School and the University of California, Berkeley.
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