Ana López de Silanes is a seasoned digital marketing professional with extensive experience in SEO, PPC, and digital strategy across various industries. Currently serving as Senior Digital Marketing Manager for EMEA at Workday since January 2018, Ana's previous roles include SEO Executive at Betclic Everest Group, where contributions to SEO and PPC strategies for international markets were made, and Marketing Manager at Validify, focusing on technology adoption for retail. Ana has also worked as a consultant and held various marketing positions, including Marketing Manager at OrionSky and Marketing and Communication Manager at unitronics s.a.u. Ana holds multiple degrees, including a Licenciado en Periodismo from Universidad Rey Juan Carlos and an Experto en eMarketing from Universidad Francisco de Vitoria.
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