Katie Masters

Katie Masters is a seasoned professional in social engagement management, currently serving as a Sr. Social Engagement Manager at Workday since January 2019. Previously, Katie held the same title at Veritas Technologies LLC from February 2017 to January 2019, where responsibilities included strategizing customer engagement and developing global social strategies. With extensive experience at Dell EMC and Cisco Systems, Katie has successfully led initiatives that enhanced brand advocacy and engagement, contributing to multiple industry awards for excellence in social media. Early career roles included sales and event coordination at California Partnership Marketing Group and PIER 39, complementing a strong educational foundation with a BA in Sociology and Public Policy from UCLA.