Workstand
Abbie Riordan has extensive experience in visual merchandising and content production, having worked for companies such as Workstand, Frictionless World LLC, Macy's, Blizzard Internet Marketing, and adidas. With a background in fashion design and product development, Abbie has held various roles from Visual Designer to Ecommerce Digital Asset Specialist. Abbie has managed eCommerce digital assets, executed visual merchandising directives, and worked with key customer accounts in branding and online marketing strategy. Abbie's diverse skills and expertise make their a valuable asset in the fashion and marketing industry.
Workstand
Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. With SmartEtailing, a bike shop’s website is transformed from a passive advertisement to an interactive, content-rich marketing vehicle that informs and sells to customers. SmartEtailing is committed to the success of local specialty bicycle retailers by providing tools that help them effectively compete in an evolving retail environment.