Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops.

With SmartEtailing, a bike shop’s website is transformed from a passive advertisement to an interactive, content-rich marketing vehicle that informs and sells to customers. SmartEtailing is committed to the success of local specialty bicycle retailers by providing tools that help them effectively compete in an evolving retail environment.

E-Commerce

Retail

Software Engineering

Workstand

Ryan Atkinson

Adi Diner

David Wert

Paul Ribich

Lauren Webb

Jeff Stutsman

Dave Beck

The Software Development Team at Workstand is responsible for designing, building, and maintaining the SmartEtailing platform. They work collaboratively to develop and enhance the software that transforms bike shop websites into interactive, content-rich marketing tools. This team ensures the platform is robust, user-friendly, and capable of helping local bike shops compete effectively in the evolving retail environment.

Software Development Team

Marketing Team

Project Management and Operations

Software Development Team

About

Team members

Other teams at Workstand

Marketing Team

Project Management and Operations