Katie McBride Caraway

Marketing Director, Walls Outdoor Goods & Liberty Bibs at Workwear Outfitters

Katie McBride Caraway has extensive work experience in marketing and brand management. Katie currently holds the role of Marketing Director for Walls Outdoor Goods & Liberty Bibs at Workwear Outfitters, where they successfully identified brand expression gaps and implemented a new creative campaign. Katie also developed a successful product strategy for the "Ditchdigger pant."

Prior to their current position, Katie worked at Fossil Group, Inc. as a Director in various roles, including Global Brand Marketing for Michael Kors Watches & Jewelry, Director of CRM, and Global Brand Marketing for Skagen.

Katie also has experience at jcpenney, where they served as a Digital Media Senior Manager and Digital Media Manager. Additionally, they worked at JCPenney as an Online Marketing Manager for AZJeans.com and as an Email Marketing Manager.

Throughout their career, Katie has demonstrated their expertise in marketing, brand management, and digital media.

Katie McBride Caraway obtained a Bachelor of Arts degree in Communication - Advertising from The University of Texas at Arlington, where they studied from 1992 to 1996. Previously, in 1991 and 1992, they attended Stephen F. Austin State University, but their degree name and field of study during this time are not specified.

Links

Previous companies

JCPenney logo
Fossil Group logo

Timeline

  • Marketing Director, Walls Outdoor Goods & Liberty Bibs

    2022 - present

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