Craig Madden

Craig Madden is an experienced digital and marketing executive with a strong background in eCommerce strategy and implementation. Currently serving as Vice President of Digital and Marketing at WorkWise Compliance since 2025, Craig previously held key leadership roles including SVP of eCommerce & Marketing at Propper International and Vice President of eCommerce at Indiana Botanic Gardens. With a career spanning over two decades, Craig has successfully directed digital operations and marketing strategies at notable companies such as Brady Corporation, Orchard Brands, Bac Tui Ltd, and Software International. Craig's expertise encompasses technology stack overhauls, digital marketing, customer acquisition, and the management of comprehensive eCommerce initiatives, demonstrating a consistent track record of accelerating business growth and exceeding customer objectives.