Eduardo Chaves

Eduardo Chaves is an accomplished professional with extensive experience in brand valuation, marketing, and revenue management. Currently serving as the Managing Director of Brand Finance Brazil since August 2020, Eduardo also teaches at various prestigious institutions, including FIA Business School, FGV, and USP. With a background that includes roles as a Court-appointed Expert for the Tribunal de Justiça de São Paulo and as Brazil Head for Superbrands UK, Eduardo has made significant contributions to the field of branding. Eduardo holds a post-doctorate in Marketing from FGV and multiple degrees in Business Management from USP, complemented by a bachelor's degree in Accounting from Universidade Cruzeiro do Sul. Additionally, Eduardo is engaged with organizations such as the International Trademark Association and World Creativity Day, and has held the position of Founder & CEO at Guarded Brands.