Cathy Li

Cathy Li currently serves as the Head of AI, Data and Metaverse and Deputy Head of C4IR at the World Economic Forum, where responsibilities include collaborating with key media, entertainment, and tech companies to address topics such as digital safety and the metaverse. Previous positions include Digital & Data Partner at Wavemaker, overseeing global digital strategies for Pfizer Consumer Healthcare, and Head of Content for EMEA at POSSIBLE, leading content initiatives for major brands. Cathy Li also participated in WPP's MBA Fellowship Program, gaining experience as a Global Consultant at OgilvyRED and Digital Strategy Director at MEC. Educational qualifications include an MBA from Columbia Business School, where involvement with various professional associations occurred. Early career experience includes roles in media strategy at the World Economic Forum and investor relations at Ogilvy Public Relations Worldwide.