Ekaterina R.

Partner Engagement Manager, Strategic Partnerships at World Economic Forum

Ekaterina R. has a diverse work experience in the fields of strategic partnerships, business development, and marketing. Ekaterina started their career as an Account Manager in Engloba Grupo de Comunicacion in Spain from December 2002 to July 2006. Ekaterina then worked as an Account Manager in Euro RSCG Moradpour in Russia from October 2006 to April 2007 before moving on to Publicis United as a Senior Campaign Manager in Russia from April 2007 to March 2008.

Afterwards, Ekaterina joined Nokia in Russia, assuming various roles and responsibilities. From March 2008 to March 2010, they worked as a Customer Marketing Manager, focusing on co-marketing campaigns with key retailers and operators. From March 2010 to September 2012, they served as the Head of Operator & Customer Marketing, responsible for Russia Customer Marketing Strategy. During this time, they spearheaded a successful Trade Partners Conference, which received recognition from the Nokia Global Operator Marketing team. From September 2012 to April 2014, they acted as an MTS Account Lead, and later a Strategic Relationship Manager and Key Account Lead, building and maintaining a collaborative relationship with MTS, Russia's largest mobile phone operator.

Following their tenure at Nokia, Ekaterina joined Microsoft in Russia as a Key Account Manager, where they developed and maintained a strategic collaborative relationship with MTS. Ekaterina identified and executed synergistic business opportunities, defined long-term strategies, and led cross-functional teams. This role lasted from April 2014 to January 2015.

In 2015, Ekaterina pursued their MBA at IMD business school. Ekaterina then joined the World Economic Forum in 2016 as a Partner Engagement Manager in the Strategic Partnerships division.

Ekaterina R.'s education history includes a Master of Business Administration (MBA) degree from IMD in 2015. Prior to that, they obtained a Master's degree in Communications with a focus on Mass Media, PR, Marketing, and Advertising from Universidad Miguel Hernández de Elche in 2002-2003. Ekaterina completed their Bachelor of Arts in Linguistics (Interpreter), specializing in English and Spanish, with magna cum laude honors from Peoples' Friendship University of Russia, spanning from 1996 to 2001. There is no specific information provided regarding their education at the Russian embassy school in London. Additionally, Ekaterina R. has acquired additional certifications such as "Executive Presence and Influence: Persuasive Leadership Development" from Wharton Executive Education in October 2022 and the "WEF Global Leadership Fellows Experiential Teams Program" from The Wharton School in July 2017.

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Timeline

  • Partner Engagement Manager, Strategic Partnerships

    January, 2016 - present

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