Mona Arslan

Mona Arslan, PhD, is an accomplished academic and marketing professional with extensive experience in higher education and marketing consultancy. Currently serving as an Assistant Professor of Marketing at Coventry University and a Global Shaper for the World Economic Forum, Mona Arslan also holds significant roles as a Steering Committee member at the Lotus Foundation and as the Founder and Managing Director of the Egyptian Social Media Initiative. Previous roles include an Assistant Professor at the Arab Academy for Science and Technology and Maritime Transport, an instructor at Cardiff Metropolitan University, and a marketing consultant since 2012. Academic qualifications include a PhD in Digital Communication and Media from the University of Hull, alongside an MBA focusing on Social Media and Social Capital. Research interests emphasize social networking sites and their impact on youth, entrepreneurship, and government marketing strategies.