Usoamaka Aninyei

Usoamaka Aninyei demonstrates extensive expertise in marketing and customer relationship management, with a focus on multichannel marketing strategies and data-driven insights. Currently serving as a Growth Campaigns-Strategic Intelligence professional at the World Economic Forum, Usoamaka manages marketing automation in Salesforce Marketing Cloud and collaborates across teams to optimize conversion rates. Previous roles include Product Marketing Manager at Katana Manufacturing ERP and CRM Marketing Manager at both eCartic and Xolo, where Usoamaka led successful product launches and integrated cross-channel marketing campaigns. Educational qualifications include a MicroMasters in Marketing from edX, a Bachelor of Arts in Philosophy from the University of Lagos, and a French language diploma.