Cristina Morena

Hello! My name is Cristina Morena,I am the Director of Marketing and Business Development at WFS. On a day-to-day basis I drive business growth, increase revenue, and elevate the WFS brand and reputation through innovative marketing strategies and business development. My role involves creating and managing impactful marketing campaigns, identifying and securing strategic partnerships, and leveraging market insights to enhance our outreach and engagement. If you need assistance, I can help with developing and executing marketing plans, identifying potential partners, negotiating and evaluating partnership opportunities that align with WFS’s strategic objectives, and managing and leading a marketing team.

My previous role was Director of Partnerships at WFS for over 6 years, and prior to that, I was Marketing Associate at British Telecom where I was part of the Marketing & Communications department of the Spanish subsidiary of the company.

My favorite hobby is playing tennis (I used to compete in tournaments around Spain) and if I could recommend anything to one of my colleagues it would be to travel the world! One of the things World Football Summit has given me is the opportunity to meet people and places from different cultures and it is just amazing how much you learn from them, even if it just is through a short conversation.

My favourite emoji is: 🔔