Kristin Cassidy

Kristin Cassidy is an accomplished Account Director at World of Good Brands, overseeing partnerships in beauty, fashion/retail, and wine/spirits across a diverse portfolio of lifestyle media, including Well+Good, Hunker, and The Other Art Fair. Cassidy has transitioned from a similar role at Leaf Group, and previously served as Sales Director and Sales Manager at Hearst Magazines, where leadership spanned integrated media sales across multiple categories such as CPG and luxury design. Experience also includes strategic roles at CBS Interactive and Tastemade, showcasing a strong background in marketing and digital strategy. Educational qualifications include a Bachelor of Journalism from the University of Missouri, specializing in Broadcast Journalism, with additional studies in psychology and design.