We are the UK’s largest distributor, importer and wholesaler of confectionery products, you could say we make anything possible. Offering a world of innovation, expertise and solutions to our supplier partners, customers and consumers. We’re everything from innovative partners to category leading suppliers and our passion for sweets is at the heart of it all.

World of Innovation
Innovation is at the forefront of everything we create through our in-house brands and exclusive partnerships with major global brands.

World of Expertise
Partner brands are able to tap into our marketing expertise to ensure we launch their brands brilliantly into the UK. We also offer opportunities for bespoke product development, working alongside global innovation experts to create exciting new favourites that are sure to make an impact in the confectionery market.

World of Solutions
From e-commerce sites serving 55,000 customers per week to Hancocks wholesale stores with over 22,000 customers, field sales and a direct to store team covering 36,000 independent customers and a national accounts team covering all UK sales channels.

We're the perfect partners for sweet success!

Food & Beverage

Retail

World of Sweets

World of Sweets' headquarters in Loughborough, United Kingdom

Wayne Beedle

Kevin Widdrington

Jonathan Summerley

Richard N.

Steve Foster

The Marketing and Sales Team at World of Sweets is responsible for driving market growth and brand presence for our expansive confectionery offerings. They leverage our expertise in marketing, from strategic brand launches to bespoke product development, ensuring robust market entry and consumer engagement. This team oversees national and export sales channels, manages relationships with key accounts, and coordinates comprehensive marketing campaigns, making sure that every new product becomes a sweet success.

Marketing and Sales Team

The Finance and Business Development team at World of Sweets is responsible for overseeing financial planning, budget management, and identifying growth opportunities within the confectionery market. They strategically manage purchasing decisions, collaborate with global partners to bring new products to market, and ensure financial operations align with the company’s goals of innovation and market leadership.

Finance and Business Development

The Product & Marketing team at World of Sweets is responsible for driving product innovation, overseeing marketing strategies, and ensuring effective product launches. This team collaborates with global brands to develop bespoke confectionery products, leverages marketing expertise to introduce these products to the UK market brilliantly, and manages both digital and offline sales channels to maximize reach and engagement with customers. They are pivotal in maintaining World of Sweets’ status as a leading distributor and innovator in the confectionery industry.

Product & Marketing

The Customer Operations team at World of Sweets ensures seamless interactions between our company and our customers, addressing their needs efficiently. They provide top-tier customer service training, manage customer data for optimal service personalization, coordinate supply logistics, and oversee the customer's online shopping experience to maintain high satisfaction and loyalty across all touchpoints.

Customer Operations

The Leadership Team at World of Sweets is responsible for steering the company's strategic direction, overseeing financial management, operational efficiency, and overall business growth. Composed of the Chief Financial Officer, Chief Operating Officer, Managing Director, and CEO, this team ensures the organization remains a leading innovator and supplier in the confectionery market while fostering partnerships and exploring new growth opportunities.

World of Sweets

Org chart

Teams

Marketing and Sales Team

Finance and Business Development

Product & Marketing

Customer Operations

Leadership Team

Offices

World of Sweets

Org chart

Teams

Marketing and Sales Team

Finance and Business Development

Product & Marketing

Customer Operations

Leadership Team

Offices

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