Product & Marketing

The Product & Marketing team at World of Sweets is responsible for driving product innovation, overseeing marketing strategies, and ensuring effective product launches. This team collaborates with global brands to develop bespoke confectionery products, leverages marketing expertise to introduce these products to the UK market brilliantly, and manages both digital and offline sales channels to maximize reach and engagement with customers. They are pivotal in maintaining World of Sweets’ status as a leading distributor and innovator in the confectionery industry.