World of Sweets
Helen Bradshaw is an accomplished Sales & Marketing Director with extensive experience in the sweets and food industries. Currently serving at World of Sweets, Hancocks Wholesale, and Bonds of London since April 2018, Helen has successfully led marketing initiatives in multiple companies. Previously, Helen held the role of Head of Insights/Marketing at Samworth Brothers, enhancing consumer focus in the marketing department. With a strong background at Thorntons, Helen significantly boosted the FMCG business from £48m to £109m in revenue during a seven-year tenure. Earlier experience includes senior positions at Cadbury UK and various sales roles, establishing a solid foundation in national account management and strategic marketing. Helen holds a Bachelor's degree in French from the University of Central Lancashire.
World of Sweets
We are the UK’s largest distributor, importer and wholesaler of confectionery products, you could say we make anything possible. Offering a world of innovation, expertise and solutions to our supplier partners, customers and consumers. We’re everything from innovative partners to category leading suppliers and our passion for sweets is at the heart of it all. World of Innovation Innovation is at the forefront of everything we create through our in-house brands and exclusive partnerships with major global brands. World of Expertise Partner brands are able to tap into our marketing expertise to ensure we launch their brands brilliantly into the UK. We also offer opportunities for bespoke product development, working alongside global innovation experts to create exciting new favourites that are sure to make an impact in the confectionery market. World of Solutions From e-commerce sites serving 55,000 customers per week to Hancocks wholesale stores with over 22,000 customers, field sales and a direct to store team covering 36,000 independent customers and a national accounts team covering all UK sales channels. We're the perfect partners for sweet success!