Ulrika Sandford

Ulrika Sandford is an experienced marketing and communications professional, currently serving as the Marketing & Communications Manager at World of Volvo since December 2021. Prior roles include Marketing Specialist at Volvo Group, Global Marketing Director at Heliospectra AB, and Marketing and Communications Manager at Serneke, focusing on strategic planning and implementation of marketing initiatives for the new Karlastaden district and the Serneke Arena. Ulrika's career began at Pulsen, where responsibilities spanned various marketing activities and project management. Ulrika holds a Bachelor Degree with Honours in Service Management from Edinburgh Napier University.