World Tourism Organization (UNWTO)
Antonio López de Ávila Muñoz is an experienced professional with a background in various sectors including tourism, innovation, and technology. Antonio has held key positions such as Global Manager at UN Tourism, Co-Founder of hi+card Health Identification Card, President of Turisfera, Co-Founder & CEO of Tourism Data Driven Solutions, Director of Corporate Relations at IE University, and President-CEO of SEGITTUR. With a strong educational background in Law and an Executive MBA, Antonio has contributed significantly to the tourism industry through innovation, technology, and research.
World Tourism Organization (UNWTO)
The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism’s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the Sustainable Development Goals (SDGs), geared towards reducing poverty and fostering sustainable development. UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world.