World Tourism Organization (UNWTO)
Beka Jakeli has extensive experience in the tourism sector, currently serving as the Director of External Relations and Chief of Member Relations at the World Tourism Organization (UNWTO) since June 2012. Previous roles include Deputy Chairman at the Georgian National Tourism Administration and Head of the Office for Planning, Resorts Development and Statistics at the Department of Tourism and Resorts of Georgia. Beka Jakeli also worked as a Business Operations Manager and Consultant to the DMO at Resort Ureki. An academic background includes ongoing studies for a Master of Science in Global Management at The University of Salford, a Master's in Business Administration with a focus on Hospitality and International Tourism Commerce and Marketing from Tbilisi State Institute of Economic Relations, and a Bachelor's in Business Administration in Leisure and International Tourism Commerce and Marketing from the same institution. Additionally, a postgraduate program in Destination Management and participation in the International Visitor Leadership Programme were completed in June 2008.
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World Tourism Organization (UNWTO)
The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism’s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the Sustainable Development Goals (SDGs), geared towards reducing poverty and fostering sustainable development. UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world.