Natalia Bayona

Natalia Bayona serves as the Executive Director at the World Tourism Organization (UNWTO) since March 2018, where responsibilities include empowering the tourism innovation ecosystem and facilitating impactful investments for a sustainable tourism sector. Previously, Natalia held roles such as Vice President for International Business Development at Spain Startup - South Summit and Gerente Turismo at PROCOLOMBIA, focusing on international business opportunities and promoting Colombia as a tourism destination. Natalia's expertise in innovation and digital transformation is enhanced by experience as a Senior Expert at UNWTO and participation as a Women in Leadership Fellow with Eisenhower Fellowships. Educational credentials include an Executive MBA from IE Business School and a degree in Government and International Relations from Universidad Externado de Colombia.