World Tourism Organization (UNWTO)
Natalia Bayona serves as the Executive Director at the World Tourism Organization (UNWTO) since March 2018, where responsibilities include empowering the tourism innovation ecosystem and facilitating impactful investments for a sustainable tourism sector. Previously, Natalia held roles such as Vice President for International Business Development at Spain Startup - South Summit and Gerente Turismo at PROCOLOMBIA, focusing on international business opportunities and promoting Colombia as a tourism destination. Natalia's expertise in innovation and digital transformation is enhanced by experience as a Senior Expert at UNWTO and participation as a Women in Leadership Fellow with Eisenhower Fellowships. Educational credentials include an Executive MBA from IE Business School and a degree in Government and International Relations from Universidad Externado de Colombia.
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World Tourism Organization (UNWTO)
The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism’s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the Sustainable Development Goals (SDGs), geared towards reducing poverty and fostering sustainable development. UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world.