World Travel & Tourism Council
L. Marcela Lizarraga is an experienced professional in the travel industry with a background in finance, strategic growth initiatives, and business consulting. L. Marcela has worked in various roles at companies such as World Travel & Tourism Council and Expedia Group. Lizarraga has a proven track record of developing and implementing business models, managing C-level relationships, and achieving significant sales growth. L. Marcela holds an Executive MBA from The University of Texas at Austin and a Bachelor of Science degree in Electrical Mechanical Engineering from Universidad Anáhuac.
World Travel & Tourism Council
The World Travel & Tourism Council (WTTC) is the body which represents the Travel & Tourism private sector globally. Our Members consist of the CEOs of the world's Travel & Tourism companies and industry organisations engaging with the sector. Our priorities are Security & Travel Facilitation, Crisis Preparedness & Management, and Sustainable Growth.