Heather Baxter

Heather Baxter, M.A., currently serves as the Lead of B2B Operations in Philanthropy and Partnerships at World Vision Canada, where responsibilities include managing project teams and leveraging market research for B2B donor engagement strategies. Prior roles include Marketing Specialist at World Vision Canada, where successful initiatives surpassed fundraising goals, and Digital Marketing Specialist & Graphic Designer at Parasource Marketing & Distribution, focusing on website development and analytics. Additional experience encompasses positions at McMaster University, David C Cook, and Conestoga College, with a strong foundation in marketing, research, and operations. Heather holds a Master of Arts in Sociology, a Bachelor of Arts in Sociology, and a Postgraduate Diploma in Marketing, all from McMaster University.