Ritika Tiwari

Ritika Tiwari is an experienced content marketer and strategist, currently serving as the founder of Yellow Ink Content Studio since July 2024, providing research-backed content marketing strategies for FinTech and SaaS B2B brands. Currently, Ritika also handles end-to-end content operations at WorldFirst and has been driving content marketing initiatives at Blueberry Markets since June 2020, achieving significant increases in organic traffic and keyword rankings. Previous roles include freelance technical writing and content editing across various companies, including Hygraph and Kissflow, where Ritika developed content strategies and collaborated with multiple teams to enhance content quality and performance. Notable achievements include boosting organic traffic by over 140% at ClearScore and significantly increasing SEO effectiveness across several platforms.