Helen Lourie

Helen Lourie has a diverse background in data analytics and marketing, spanning a range of industries and roles. Starting in 2013, they worked as a Personalisation Analyst at dunnhumby, where they focused on creating algorithms for personalized customer experiences. Helen then moved to Vanquis Bank as a Senior Digital Analyst, managing customer management strategies and maximizing revenue. In 2015, Helen joined Station 10 as a Lead Multichannel Analyst/Data Scientist, leading the development of a CVM and digital analytics program and strategy. Helen then worked at NewDay as a Senior Analytics Manager, specializing in credit risk analysis and evaluation. After that, Helen was an Analytics & Insight Manager at The AA, where they worked on customer redress projects and developed predictive modeling techniques. Helen also worked at R/GA as an Associate Director, managing projects and delivering insights to major clients. In 2018, Helen joined John Lewis & Partners as a Senior Data Scientist/Modeling Analyst. Most recently, they worked at Critical Mass as a Marketing Science Senior Director, overseeing marketing analytics strategies. Currently, Helen is the Head of Product & Marketing Analytics at Zepz, taking charge of product and marketing data analysis.

Helen Lourie has a strong education background in economics and econometrics. Helen obtained their Bachelor's Degree in Economics from The University of Manchester from 2004 to 2007. Helen then pursued a Masters degree in Econometrics & Economics from the University of York from 2007 to 2008. In addition to their formal education, Helen also obtained certifications in Data Workbench Architecture from Adobe in May 2015 and Google Analytics IQ from Google in February 2015.