Michael Roberts currently serves as the Director of Strategic Partnerships at Worldwide Business Research (WBR), a position held since April 2022, where efforts are focused on connecting solution providers to target audiences through comprehensive marketing and lead generation initiatives. In addition, Michael is a Franchise Owner at P3 Cost Analysts since February 2020, contributing to significant cost reduction audits across various sectors in North America. Previously, as Sales Director at IQPC from April 2018 to March 2020, Michael oversaw a diverse portfolio of conferences and online events. Michael's earlier experience includes a role as Senior Account Executive at IEEE from February 2007 to December 2017, aiding in the dissemination of essential technology and engineering information globally.
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