Charlene Deegan-Calello

Charlene Deegan-Calello is a seasoned executive currently serving as Chief Brand Officer at Wormser Group since May 2022, where responsibilities include oversight of New Product Development, R&D Innovation, Regulatory, and Strategic Brand Development. As Co-Founder and Chief Product Officer of Well Rooted Beauty since November 2021, Charlene focuses on fostering brand differentiation and identifying market opportunities. Previously, Charlene held roles such as Executive Vice President of New Product Development & R&D at Atlantic Coast Brands, Managing Director of Marketing & NPD at Pat McGrath Cosmetics, and Senior Director of Research & Development at Borghese, Inc. Achievements include overseeing global corporate roadmaps for multiple brands and specializing in the development and delivery of skin care, hair care, and color cosmetics through a self-employed consultancy. With extensive experience in research and development dating back to Revlon Research Center, Charlene has established a prominent presence in the beauty and cosmetics industry.