Pedro Baptista

Pedro Baptista is an experienced professional in the fields of marketing and brand management, currently serving as the Head of Own Brands and Partnerships at Worten Portugal since November 2017. In this role, Pedro oversees the Own Brands business, including sourcing, marketing, and logistics across B2C and B2B channels. Previously, Pedro held the position of Iberian Pricing and Promotion Director at Worten, where responsibilities included defining pricing and promotion strategies for all product categories in Iberia. Prior to joining Worten, Pedro worked at Samsung Electronics for over five years, holding roles such as CE Marketing Head and Corporate & Retail Marketing Manager, focusing on various marketing and supply chain aspects. Earlier career experiences include positions at Procter & Gamble as Market Strategy & Planning for Fabric Care and Account Executive for Jeronimo Martins, as well as Corporate Marketing for ABM Fabric & Home Care and Duracell. Pedro holds a degree from Universidade Católica Portuguesa, earned between 1993 and 1998.