WORTHI
Ashley Garcia Lezcano is an experienced audience strategist currently working at WORTHI since August 2023. Prior to this role, Ashley served as a social editor at Refinery29, Inc. from June 2021 to November 2023, and held a position in social media marketing at Rebecca Minkoff from September 2020 to September 2021. Ashley's earlier experiences include an editorial internship at Meredith Corporation's People CHICA from September 2019 to May 2020 and contributing writing for Ashley's Campus Media from September 2018 to December 2019. Ashley holds a Bachelor's degree in Communication and Media Studies from Montclair State University, completed in 2020, and a high school diploma from Passaic County Technical-Vocational Schools, earned in 2017.
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WORTHI
WORTHI is an ethnographic marketing, communications and content company that connects brands to historically underestimated audiences. Ethnography is the study and systematic recording of the customs of individual peoples and cultures, and that's what WORTHI does -- we steep ourselves in the behaviors of various people around the world, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond. At WORTHI, we believe that: - Representation Will Always Matter - The Global Majority Is The Key To Longevity - Inclusive Marketing Is Growth Marketing - Specificity Is Power - Intentionality Yields Universality - Authenticity Is Nothing Without Consistency The idea of the ‘general market’ is, frankly, dead as audiences in the U.S. and beyond become increasingly more multicultural, increasingly more LGBTQIA+, and increasingly more vigilant around brands meaningfully, authentically and consistently showing up for their specific wants and needs. WORTHI helps brands identify, attract, and activate these audiences -- converting them into business driving and vocal advocates. Oh, and we're Black owned ✊🏾 Let's do some #WorthiWork