WORTHI
Eddie Rizzo has extensive experience in marketing and media roles. Eddie most recently worked at WORTHI as the Vice President of Marketing. Prior to that, they were a Producer at HSTL Productions, where they focused on Netflix Multicultural Social content. Eddie also worked at Twitter as a Brand Strategist in the Media & Entertainment industry. Eddie has held various roles at Westbrook, including Digital Marketing Director and Social Media Director. Additionally, Eddie served as a Brand Director at VaynerTalent and held multiple positions at VaynerMedia, including Account Supervisor, Senior Account Executive, Content Producer, and Community Manager. Eddie began their career as an intern in various marketing and media organizations such as Pencils of Promise, Spin Magazine, The Weinstein Company, and Magic Tree Productions.
Eddie Rizzo graduated from Boston University with a Bachelor of Science degree in Business Administration, concentrating in Marketing.
WORTHI
WORTHI is an ethnographic marketing, communications and content company that connects brands to historically underestimated audiences. Ethnography is the study and systematic recording of the customs of individual peoples and cultures, and that's what WORTHI does -- we steep ourselves in the behaviors of various people around the world, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond. At WORTHI, we believe that: - Representation Will Always Matter - The Global Majority Is The Key To Longevity - Inclusive Marketing Is Growth Marketing - Specificity Is Power - Intentionality Yields Universality - Authenticity Is Nothing Without Consistency The idea of the ‘general market’ is, frankly, dead as audiences in the U.S. and beyond become increasingly more multicultural, increasingly more LGBTQIA+, and increasingly more vigilant around brands meaningfully, authentically and consistently showing up for their specific wants and needs. WORTHI helps brands identify, attract, and activate these audiences -- converting them into business driving and vocal advocates. Oh, and we're Black owned ✊🏾 Let's do some #WorthiWork