WORTHI
Trisha Nicolas has a diverse work experience, beginning with their current role as the Head of People & Culture at WORTHI since September 2023. Prior to their current position, Trisha served as the Vice President of Creative Development at WORTHI from March 2023 to September 2023. Trisha also worked as a Content and Strategy Executive at WORTHI from November 2022 to March 2023.
Before joining WORTHI, Trisha held positions at different companies, including Snap Inc. where they worked as a Development Executive for Unscripted Originals from December 2020 to November 2022. Trisha also served as the Editorial Lead for Programming and Development - Syndicated Shows at Snap Inc. from December 2017 to January 2021.
Additionally, Trisha has experience as a Multimedia Journalist/Producer at WRNN TV from August 2016 to November 2017 and at Spectrum from August 2015 to August 2016. Trisha also worked as a Reporter/Anchor/Producer at WEBN Boston from August 2013 to August 2015 and as a Show Assistant/Promotions Coordinator at Hot97Boston from June 2010 to August 2011.
Trisha Nicolas holds a Bachelor of Arts (BA) degree in English from Spelman College. Trisha also pursued a Master of Arts (MA) degree in Multimedia Journalism from Emerson College. Additionally, they attended Thayer Academy, although their degree and field of study are not specified.
WORTHI
WORTHI is an ethnographic marketing, communications and content company that connects brands to historically underestimated audiences. Ethnography is the study and systematic recording of the customs of individual peoples and cultures, and that's what WORTHI does -- we steep ourselves in the behaviors of various people around the world, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond. At WORTHI, we believe that: - Representation Will Always Matter - The Global Majority Is The Key To Longevity - Inclusive Marketing Is Growth Marketing - Specificity Is Power - Intentionality Yields Universality - Authenticity Is Nothing Without Consistency The idea of the ‘general market’ is, frankly, dead as audiences in the U.S. and beyond become increasingly more multicultural, increasingly more LGBTQIA+, and increasingly more vigilant around brands meaningfully, authentically and consistently showing up for their specific wants and needs. WORTHI helps brands identify, attract, and activate these audiences -- converting them into business driving and vocal advocates. Oh, and we're Black owned ✊🏾 Let's do some #WorthiWork