David Bacon

David Bacon is an experienced marketing professional currently serving as Head of Marketing at Worthy Financial, Inc. since July 2023. Previously, David held the position of Senior Director of Digital Marketing and Analytics at ServiceMaster, where responsibilities included leading a team to optimize digital marketing strategies for multiple national brands. Additional experience includes roles at InterContinental Hotels Group as Digital Sales Optimization Manager, where David focused on enhancing digital experiences for hotel brands, and at Truist as Group Vice-President of Consumer Digital, overseeing sales optimization initiatives. David began a career at Verizon Wireless as Senior Digital Marketing Manager, contributing to significant sales growth. Educational credentials include a Bachelor of Science in Marketing from the University of Florida and a certificate in Data Driven Marketing from Cornell University.