Barbara Klein

Barbara Klein is an experienced marketing professional with a strong background in trade marketing and merchandising. Currently serving as Trade Marketing Manager OTC at Wörwag Pharma GmbH & Co. KG since August 2023, Barbara develops trade-marketing concepts for pharmacies focused on digital touchpoints, in-store visibility, commercial offers, and recommendations. Prior roles include Merchandising Manager at L'Oréal, where Barbara managed brand retail assortment and coordinated retail projects, and extensive experience at Yves Rocher, where responsibilities included developing retail marketing strategies, overseeing merchandising for multiple countries, and managing product launches. Educational qualifications include a Master of Arts in Business Administration and specialization in Teaching German as a Foreign Language. International teaching experience was gained at Goethe-Institut e.V. and WESTFALIA Co. Ltd in Vietnam.