Baba Shiv

From Silicon Valley start-ups to Fortune 500 companies, Baba Shiv serves as a consultant on innovation and entrepreneurial leadership. He is a Professor of marketing at Stanford University and a thought leader in neuro-economics. His research expertise is in the area of neuroeconomics, with specific emphasis on the role of neural structures related to emotion and motivation in shaping decisions and experiences. His recent work examines the interplay of the brain’s “liking” and “wanting” systems and its implications for marketing, innovation, leadership and decision making.